Privacy Policy

Last updated: July 2025

This Privacy Policy sets out how POST ARCHIVE FACTION (PAF) (“we”, “our”, or “the Company”) collects, uses, and protects your personal information through our website, www.postarchivefaction.com, operated and hosted via the Shopify platform.
We are committed to safeguarding your data in accordance with the Personal Information Protection Act (PIPA) of the Republic of Korea and other applicable laws.

By accessing or using this Site, you consent to the practices described in this Privacy Policy.

Article 1 – Purpose of Personal Information Collection
We collect only the minimum information necessary for the following purposes:
• Order Processing and Delivery: Fulfilling orders, processing payments, handling shipping, returns, and refunds
• Customer Account Management: Account verification, customer service, communications, and user authentication
• Marketing and Service Improvement: Sending updates and promotional content, tailored experiences, and statistical analysis
• Fraud Prevention: Monitoring suspicious behavior and blocking fraudulent transactions

Article 2 – Types of Personal Information Collected
Depending on your interaction with the Site, we may collect the following information:
• Full name, shipping and billing address, phone number, email
• Order and transaction history
• Login credentials (if account is created)
• IP address, browser and device information, usage data
• Cookies and pixel tracking data (see Article 8)
This information is collected through checkout, account registration, contact forms, cookies, pixels, or integrations with Shopify and Global-e.

Article 3 – Storage and Retention of Personal Information
We retain personal data only as long as necessary for the purposes described or as required by applicable law:
• Contract and cancellation records: 5 years
• Payment and product supply records: 5 years
• Consumer complaints and dispute records: 3 years
Upon expiration of the retention period, your data is securely deleted or irreversibly anonymized using industry-standard methods.

Article 4 – Data Hosting and International Transfer
Our website is hosted by Shopify Inc., with servers primarily located in Canada and the United States.
For international orders outside of Korea, Global-e acts as the merchant of record and may process your personal data to facilitate payment, duties, taxes, and delivery.
We implement appropriate safeguards, including Standard Contractual Clauses, to ensure your data remains protected when transferred internationally.

Article 5 – Provision and Delegation of Personal Data
We do not sell or disclose your personal data to third parties without your consent. However, we may share data with trusted partners solely to provide and improve our services.
Third-party recipients include:
• Delivery providers: CJ Logistics, Kakao Mobility, FedEx, DHL Express
• Payment processors: KG Inicis, PayPal, Global-e
• Platform providers: Shopify Inc.
• Marketing tools: Meta, Google, Klaviyo
All partners are contractually obligated to handle your data securely and lawfully.

Article 6 – Your Rights
As a user, you may:
• Request access to your data
• Correct inaccurate or outdated data
• Delete your account or withdraw consent
• Restrict data processing or object to marketing
To exercise these rights, contact us at cs@postarchivefaction.com. We may require verification of your identity.

Article 7 – Protection of Children’s Data
Our services are not directed at individuals under the age of 14.
If we become aware of personal data collected from minors without verified parental consent, we will promptly delete the data.

Article 8 – Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Manage user sessions and shopping carts
• Store language and region preferences
• Analyze site usage and device/browser information
• Deliver personalized ads (with your consent)

Pixel Tracking
We use tools such as Google Analytics and Meta Pixel to understand user behavior and marketing effectiveness, including:
• Pages visited, time spent, clickstream paths
• Ad performance and conversion tracking
• Device and regional demographics

These platforms may use your data for targeted advertising per their respective policies:
• Google Privacy Policy
• Meta Privacy Policy

You can opt out of personalized advertising via:
• Your browser cookie settings
• Facebook/Google Ad Preferences settings

Article 9 – Data Security
We employ industry-standard security practices, including:
• SSL-encrypted connections
• Secure Shopify infrastructure
• Access control and authentication systems
• Periodic monitoring and audits
While we take all reasonable precautions, no platform is immune to risk. Please protect your login credentials and contact us if you suspect misuse.

Article 10 – Contact Information
For inquiries regarding personal data or this Privacy Policy, please contact:
POST ARCHIVE FACTION (c/o POST ARCHIVE, INC.)
Data Protection Officer: Dongjoon Lim
Email: cs@postarchivefaction.com